Projects
Website Redesign + Landing Page Creation
Experienced in leading comprehensive website redesign and landing page creation in WordPress, Pardot, and HubSpot for clients. Working with rebrands, brand standards, brand messaging, and product/program/company launches. Focused on enhancing user experience, visual design, and content strategy.
Social Media & Content Creation
Led social media and content creation initiatives to boost brand visibility and engagement. My responsibilities included developing content strategies, creating compelling visuals and copy, and managing multi-platform social media campaigns (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.) Effectively produced content that resonated with diverse audiences and drove meaningful interactions, contributing to overall marketing success. Below are a few examples
DeliVegi TikTok
Click on image to view TikTok
MindMax Client Social Media Graphic
DeliVegi Instagram Reel
Click on image to view Reel
MindMax Social Media Graphic
Google & Meta Ads
Experience in managing and optimizing ad campaigns for clients. Led Google and Meta ad strategies, driving significant growth and engagement. With Google, I managed search and display ad campaigns, focusing on keyword research and audience targeting. I also utilized Google Analytics to track performance.
For Meta, I handled a variety of ad formats, including carousel, video, and lead generation ads. My tasks have included crafting compelling ad copy and visuals, setting up and monitoring ad budgets, and analyzing campaign metrics using Facebook Ads Manager.
Newsletters
Experience in curating relevant content, designing visually appealing templates, and implementing segmentation strategies to personalize newsletters for diverse audiences.
During my time at Arvest Bank as a Marketing Intern, I was in charge of creating the monthly newsletter each month to send out to employees to highlight important things happening in different departments, the overall company, etc.
Click on one of the images to view an example of the newsletters I created.
Corporate Blog Content Writing
Experience in copywriting, copyediting, and storytelling. Past work includes blogs for a variety of companies, including Insurance and Banking. Experienced at creating press releases, newsletters, and more.
I worked on several blog articles during my time as a Marketing Intern at Arvest Bank. Here’s one I created for your reference.
Arvest Bank Blog Article
I wrote several blog articles during my time as a Digital Marketing Intern at American Fidelity, as well as built them into the company’s website. Here’s one I created for your reference.
American Fidelity Blog Article
Email Marketing
Managed and assisted with email marketing campaigns, including broadcast and nurture sequences, to boost customer engagement and conversion rates. My responsibilities included segmenting audiences, generating leads, crafting personalized content, and designing visually appealing emails, significantly enhancing overall email marketing strategy. My experience lies in Pardot, HubSpot, and Mailchimp.
MindMax Client Email
MindMax Client Email
MindMax Client Email
Email Header Creation
Spearheaded the creation of compelling email headers for various client campaigns, aimed at increasing open rates and engagement. Crafted visually appealing designs, developing attention-grabbing headlines, and aligning the headers with brand messaging, contributing to overall success of email marketing efforts.
Samantha Cooper Portfolio 