Samantha Cooper Portfolio

Resume

Oct 2024 – Present

Remote

Created and tested emails using Pardot templates; executed A/B and multivariate tests for optimization
Built and managed dynamic audience segments, suppression lists, and Engagement Studio programs in Pardot
Imported lists, managed tools, and supported integrations across Pardot, Salesforce, and ON24
Owned lead routing rules and maintained automation workflows across the lead lifecycle (capture, qualification, handoff)
Ensured database health through hygiene, normalization, and subscription management
Documented marketing ops processes and recommended improvements to lead lifecycle efficency
Provided technical support and served as Marketing Operations representative in cross-functional initiatives

Aug 2023 – Aug 2024

Remote

Orchestrated and assisted in building strategic marketing campaigns that increased visibility and enrollments for various prestigious university clients across the nation; targeting a diverse range of prospective students
Worked extensively with Pardot and HubSpot to create email copy, build broadcast and nurture sequence emails, and analyze campaign performance across various platforms (email, Meta, Google, LinkedIn)
Created various content and creative materials for clients
Performed marketing operations tasks to streamline and optimize campaign execution

May 2023 – Jul 2023

Seville, Andalusia, Spain – Hybrid

Optimized the company’s social media presence on Instagram, Facebook, Twitter, TikTok, and LinkedIn
Created social media content, monthly newsletter, and marketing campaigns aimed at expanding DeliVegi’s client base in English and Spanish in Seville, Spain
Utilized HubSpot, Canva, Mailchimp, and contributed to the app’s backend development

Jan 2022 – May 2023

Norman, OK, USA – Hybrid

Assisted in implementing innovative marketing strategies through large-scale email campaigns reaching over 200,000 recipients
Generated monthly marketing reports and provided market research insights
Created internal company newsletters and blog content
Contributed to the revamp of the company’s internal website

Jun 2021 – Oct 2021

Oklahoma City, OK, USA – Hybrid

Designed and created social media and blog content to educate clients on insurance opportunities
Increased both company revenue and client understanding through effective digital marketing strategies
Worked extensively with Salesforce Marketing Cloud, designing customized emails, and managing entire email campaigns
Became proficient in testing websites and editing HTML

Feb 2021 – May 2021

Edmond, OK, USA – On-site

Created bilingual social media content that promoted Lilyfield’s mission of providing healthy families for at-risk children and youth in Oklahoma
Assisted with various marketing tasks, including fundraising, graphic design, and planning and preparation for fundraising events
Contributed to agency-wide projects and contacted businesses for donations