About Me
Hi, I’m Samantha — a Marketing Automation Specialist at insightsoftware with 4+ years of experience supporting campaign operations, email marketing, lead management, and marketing execution across global teams.
I hold a B.B.A. in International Business and Marketing from the University of Oklahoma, with a minor in Spanish. As a bilingual marketer with a cross-cultural perspective, I enjoy working on teams and campaigns that connect with diverse audiences across markets.
Over time, I’ve found that the part of marketing I enjoy most is the behind-the-scenes work that makes campaigns successful — things like marketing automation, campaign operations, list management, lead processes, and finding ways to make workflows more efficient. I like being the person who helps connect the dots between strategy, execution, and the systems that support it all.
Looking to work together? Interested in learning more about me? Continue reading below.
Education
University of Oklahoma – Price College of Business
International Business and Marketing
Minor in Spanish
Recommendations
Tiffany W.
Director of Credit Card Adoption & Digital Engagement at Arvest Bank
“Samantha has been a great addition to our marketing team. She is eager to learn, a quick learner, responsible, flexible and has a positive attitude. She has gained valuable marketing experience in the financial space. She would make a great addition to any marketing team.”
Aurélia D.
CEO at DeliVegi
“Samantha optimized our social media accounts and created engaging content, which resulted in notable improvements across our social media accounts. Her positive attitude, creativity, and impeccable presentation left a lasting impact. Furthermore, her adaptability to our vegan work environment demonstrates her ability to appreciate and successfully interact with diverse cultures. We are confident she will excel in her future marketing endeavors.”
Sarah D.
Marketing Manager at MindMax
“I had the absolute pleasure working with Samantha as her manager for 1 year after hiring her and bringing her aboard the marketing team amongst a handful of other qualified marketing coordinator candidates. Samantha stood out as very eager to learn, well-rounded, and a true team player. After working very closely with her day after day and engaging in extensive platform training and content development strategies, I’m proud of where Samantha’s skills currently stand and where she will take them in her future roles. By always asking the right questions and willing to take on any task large or small, Samantha has demonstrated what it means to be a true marketing professional.”
Ashley S.
Senior Marketing Automation Specialist at insightsoftware
“I worked alongside Samantha on the Marketing Automation team at insightsoftware. From building emails to creating Engagement Studio programs, she has a deep command of all things email within Marketing Cloud Account Engagement. Samantha was also great at improving current workflows, updating documentation, and providing thorough training for all components of email. She was someone I could trust to assist with projects while I was out of office. I’d recommend Samantha without hesitation to any team looking for a skilled, reliable Marketing Automation professional. She’s knowledgable, dependable, and always willing to help.”
Kelsie M.
Content Specialist at MindMax
“I’ve had the pleasure of working with Samantha on the marketing team at MindMax. In this role, Samantha has demonstrated that she is both a flexible and skilled marketing professional who is always eager and willing to learn. She has been a crucial team member on many important projects for several of our clients, offering invaluable support wherever it is most needed. Whether she’s performing a competitor analysis, designing creative assets in Canva, or building out broadcast and nurture sequence emails in Pardot, Samantha would be an excellent resource for any organization. I highly recommend Samantha for a position on any marketing team.”
Eran K.
Senior Marketing Automation Specialist at insightsoftware
“I worked with Samantha on the marketing automation team at isw. We teamed up on campaign coordination and marketing technology processes. She is incredibly professional and true pleasure to work with. She is the kind of coworker who makes a team better just by being on it and consistently contributed to team and department success. She managed campaign timelines carefully, dug into technical issues when things broke, and kept stakeholders across departments on the same page. She was always able to see the forest for the trees and connect the dots. I’d recommend Samantha to any team looking for someone dependable and detail oriented in marketing operations or automation. She’s a genuine asset.”
Samantha Cooper Portfolio 